Privacy Policy is a site operated by Adam Matthew Digital Ltd which is part of the SAGE Group ("we" or “us”). Adam Matthew Digital Ltd is registered in England and Wales under company number 5960030 and has its registered office at 1 Oliver's Yard, 55 City Road, London, EC1Y 1SP.

Adam Matthew Digital Limited values our relationship with you and recognises the importance of respecting and protecting your personal information and privacy.

This policy (together with any other resources referred to in it) set out the basis on which any personal information you provide to us (or data we collect about you from other sources) will be processed (meaning collected, stored, and otherwise used) by us.

Please read this policy carefully as it sets out what you can expect from us and gives you our contact details if you wish to ask any questions or raise concerns about how we are processing your personal information.

For the purposes of the Data Protection Act 1998 (the Act) and, with effect from 25 May 2018, the General Data Protection Regulation (GDPR), the data controller is Adam Matthew Digital Ltd, Pelham House, Pelham Court, London Road, Marlborough, SN8 2AG

Your rights

Data protection legislation gives you a number of rights to protect you against an organisation mishandling your personal information.  It is important that you understand your rights and in this document, we have set out what those rights are and how you can exercise your rights in respect of Adam Matthews processing of your personal information.

How we collect your personal information

Information you provide to us – you may provide us with information when you are:

  • accessing our websites.  This includes information that you provide when you register to use any of our websites, products or services, subscribe to one of our services, search for a product, place an order, participate in a discussion group, request a complimentary copy of a book, make an application for employment or report a problem with our site or request content or other information from us. 
  • corresponding with us by post, telephone, email or otherwise.

The information you give us may include your name, email address, mailing address, telephone number, financial or credit card details, academic institution, affiliation, job title, subject specialism. 

Information we collect about you – we may also process certain personal information about you which you have not provided to us yourself.

In limited circumstances, we may collect data that you have made available in the public domain, such as your contact details, research interests, courses that you teach and the institution that you are based at. When we do this, we carefully consider whether do so is in your interest and any impact on your rights, and we will inform you as soon as practically possible about our use of your data and your right to object to this and to unsubscribe from any communications from us.

Information from other sources – we also work with third parties and may receive information about you from them.

We work with business partners, such as web hosting providers, email service providers and list brokers, to deliver our products, services and communications, and they may provide us with additional information about you. This could include details of content that you have viewed or requested through their websites, or details of which email communications from us you viewed or clicked on.

Cookies – We may also obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise our Site according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to our Site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.

Third-party vendors, including Google, use cookies to serve adverts based on someone’s past visits to our website, or if you have willingly supplied us with your contact details. We may instruct these vendors to show adverts on behalf of Adam Matthew on websites across the Internet. Information about how you can opt out of Google’s use of cookies can be found by visiting Google’s Ads Settings. Visitors can also opt out of third-party vendors’ use of cookies by visiting the Network Advertising Initiative Opt Out Page.

We use Google Analytics to analyse the use of our Site. Google Analytics generates statistical and other information about website use by means of cookies. The information generated relating to our Site is used to create reports about the use of our Site. Google will store this information.

The information we may collect about you in this way may include the Internet Protocol (IP) address used, your browser type and version, the type of device used, and time zone setting, etc.  We may also collect information about each visit you make to our website, including which website you were on immediately before you navigated to our sites, and how you have progressed through and from our sites – as well as content you have searched for or viewed on our sites.

How we use your information (and the lawful bases for that processing)

We use information held about you in the following ways:

To deliver our products and services to you – we may use your personal information to:

  • carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us (as is necessary for the performance of those contracts);
  • notify you about changes to our service (as is necessary for the performance of a contract to which you are a party and/or as is necessary for our legitimate interests);
  • allow you to access restricted areas of our websites, when you choose to do so (which may rely on your consent for the processing of your personal information which is necessary for giving you access to those restricted areas);

To improve the effectiveness of our products, services and marketing communications – we may use your personal information (in each case as is necessary for our legitimate interests or exceptionally where you have given your consent) to:

  • administer our websites and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • improve our websites to ensure that content is presented in the most effective manner for you and for your computer or device;
  • keep our websites safe and secure;
  • measure or understand the effectiveness of advertising we deliver to you and others, and to deliver relevant advertising to you;
  • provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about, provided that you have not told us that you do not wish to receive this information (as is necessary for our legitimate interests);
  • make suggestions and recommendations to you about goods or services that we believe may interest you, based on your previous transactions, behaviour, subject interests and other information that we may hold about you and your institution or organization.

References to our "legitimate interests" in this policy include our commercial interests in operating our business (and the business of Adam Matthew more generally) in an efficient and sustainable manner, in accordance with all applicable legal and regulatory requirements.

Your marketing preferences

If you would like to update your details, including details of how you prefer to be contacted for marketing purposes, you can do this by:

  • Sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it. and indicating your new preferences
  • Calling +44 (0)1672 511921 between 0900 and 1730 GMT Monday to Friday and ask for Sales Support.

If you decide to change your Marketing preferences you may still be contacted by Adam Matthew Digital Ltd in relation to other business activities or transactions.

Sharing information with third parties

For the purposes referred to in this policy and relying on the bases for processing as set out above, we may share your personal information with our parent company, SAGE Publishing, namely:

  • SAGE Publications, Ltd in the United Kingdom, for global business management purposes;
  • SAGE Publications, Inc in the United States, for global business management purposes;
  • SAGE Publications, PVT Ltd in India, which provides publishing support services, including invoice processing and customer support functions;
  • SAGE Publications, Pte Ltd in Singapore, which provides marketing support for the Asia Pacific region;

Adam Matthew Digital Ltd may also share your personal information with our business partners who are providing a service to us, for example:

  • a platform for Adam Matthew Digital Ltd web-based product;
  • a provider of web analytics services; or
  • for the purposes of fulfilling an order that you have placed with us, delivering a product or otherwise carrying out a contract that we have with you. 

In addition, where the products or services that you have accessed via Adam Matthew Digital Ltd are provided by us on behalf of a third party such as an academic society or association, we may share your details with them, unless you have asked us not to.

If you register for a sponsored event, then we may share your data with event sponsors, where we have informed you that we will do this at the point at which you register for the event.

Transfer outside the European Economic Area (EEA)

Adam Matthew Digital Ltd is a global company and our systems and management team are integrated throughout the organisation.  Your personal information will be accessible to Adam Matthew Digital Ltd employees and business partner service providers based outside the EEA.  We have an agreement in place across the organisation to safeguard your personal information and to ensure the same high standards of data protection exist across Adam Matthew Digital Ltd. Where we use third parties to process information on our behalf we will ensure that there are the necessary agreements in place to provide the same standards that we have at Adam Matthew Digital Ltd – and incorporating the European Commission approved model clauses where necessary to provide a lawful basis for the transfer of personal information outside the EEA.

How long do we keep your information 

We retain your personal information for as long as necessary to finalise any transaction with you.  We will normally retain your information for seven (7) years after your last recorded interaction with Adam Matthew Digital Ltd although there may be exceptions to this, for example where we have a legal obligation to retain information for a longer period, or where we store limited personal information securely in an archive (for reference purposes).

Your rights in respect of your personal information

Under the Act you have the following rights:

  • to obtain access to, and copies of, the personal information that we hold about you;
  • to require us to correct the personal information we hold about you if it is incorrect;
  • to require us to erase your personal information;
  • to require us to restrict our data processing activities;
  • where our processing is based on your consent, the right to withdraw that consent (without affecting the lawfulness of our processing based on consent before its withdrawal);
  • where the processing is carried out by automated means, to receive from us the personal information we hold about you which you have provided to us, in a reasonable format specified by you (including for the purpose of you transmitting that personal information to another data controller); and
  • to object, on grounds relating to your particular situation, to any of our particular processing activities where you feel this has a disproportionate impact on your rights.

Please note that these rights are not absolute, and we may be entitled to refuse requests where exceptions apply. If you wish to exercise any of these rights, please contact us using the contact details set out below.

Contact us

If you have any comments, questions or concerns about anything you have read on this page or you are concerned how your personal information has been handled by Adam Matthew Digital Ltd, you can contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or for marketing specific queries please see marketing preferences section above. 

Referral to the UK Information Commissioner

If you are an EU Citizen and are not satisfied with how we are processing your personal data, you can refer us to the Information Commissioner. You can find out more about your rights under data protection legislation from the Information Commissioner's Office website available at:

Changes in our Privacy Policy

If we make changes to this policy, we will detail them on this page.  If it is appropriate we may provide you with details by email; we suggest that you regularly visit this page to see any changes or updates to this policy.

This policy was last updated in May 2018.